Startups and Downs Podcast

#5: Surprise and Delight Ideas for Creative Customer Experience

Episode Summary

So you’re a master at what you do, your products are basically woven with magic and that whole shipping or on-boarding process? Yeah, you’ve got it down pat. But in today’s modern world, best practices and getting what you asked for aren’t enough on their own. Today we’re talking about how you can up the ante and enhance your customer’s experience by surprising and delighting. Basically how to transform your customer’s perception of engaging with your brand from dishevelled pony to full-blown unicorn rainbow extravaganzas with extra sprinkles and waterfalls of glitter.

Episode Notes

Want to know more about creative customer experiences you can incorporate into your business today?

TOP TIPS for surprising and delighting your customers and clients:

1. *Personalisation: *The perfect fit for the person!
2. *Context: *How does it make sense for your brand? Extend your brand story.
3. Timing: When a customer is at a critical pain point.

#notsponsored bits we mentioned:

• 80 : 20 Rule aka Pareto Principle
• Flower and Bean - Monique's new vintage homewares Etsy store
• The scented hotel Grace was staying at Veriu Central Sydney
  * Personalisation trend in fashion business
• Huxtaburger Junior Burger Masterclass
• Hagclubs Etsy
• Hand-written notes - Thankly
• Sainsbury's Tiger Bread
• HBR article on Age of Continuous Connection
  
• Forbes article on The $40,000 Olive: How Entrepreneurs Can Spend Time Saving Money
• Cards Against Humanity
• Cards Against Humanity Saves America
• Youtube 'Old man laughs at the wall' aka - Here's What immigrants think About The Wall (Original Video)

Get in touch to tell us what you do to surprise and delight your customers or how you have used any of the info we have mentioned - we really would love to hear from you!

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